3 Key Components to a high-quality Logo Design
3 Key Components to a high-quality Logo Design
High quality and memorable logos are essential for the growth and success of your business in this competitive era. They not only create a recognizable image but also establishes credibility and trust in potential customers. That’s the reason now marketers and businesses use this effective tool to create a trustworthy brand identity for their business. However, the thing that needs to be considered is only a well-thought-out logo can contribute purposefully to the growth of your business. No matter, you are a new business and thinking to have a first logo or an existing one to redesign its emblem to have a more relatable and effective image. There are a few elements that need to be a focus on to have a high-quality logo design that fits best with your business. So let’s jump into it!
Appropriate
The logo is the face of your brand that represents your core message and values. Therefore, the elements that are used in it, like shapes, colours, and fonts must be aligned with a personality that you want to show and present in order to attract more potential customers.
The fonts and colours are the basic factors in creating an association and evoking certain emotion in customers. For example, if your target market is youth, so the bright and vibrant colours are more appealing to them. Likewise, the font shows the personality of the brand, by showing it as serious, funny, exciting, sincere, etc.
Therefore, before you buy a logo take a deep analysis of your values, target audience and the personality that you want to show and create.
Simple
A simple design looks more appealing and professional, which creates trust and credibility for the business. Moreover, logos are used in different mediums with different sizes. When you have a complex emblem, it becomes hard to use it on a small scale, like a business card and pen, as they lose their quality and integrity when used on a small scale.
Furthermore, the complicated design is also a bit hard to remember instantly and requires a lot of time to be remembered. Whereas simple ones are easier to notice and remember as it just has few elements with one or two colours.
Therefore, the known and big brands are focusing more on simplicity, even those who used to have a complex logo, now making it more and simpler. The biggest example we have is Starbucks, which has become simpler than it used to be.
Memorable
The biggest goal of any business is to be remembered and recognized. Customers can recall you easily and create an association when seeing your logo. However, it becomes achievable when you stick to the above points. When your emblem is simple and appropriate, you move much closer to achieving a memorable image.
Conclusion
When you buy custom logo design by keeping these basic and important components, then most probably you would achieve that place in a market and in the customer’s mind that you dream for. The strategic use of colours, fonts, and other elements will make your design scalable, versatile, and memorable.
Originally published at https://articlescad.com.
