Get Better Custom Logo Results by Following these 5 Simple Steps

Wherever the great logo design appears, it automatically jumps into the mind, and the designers wish that they had created this, while the businesses wish they had one like this.

However, great work requires great and persistent efforts. To get the best logo design results is the goal of every designer, but to achieve this, there are no shortcuts. You have to put maximum effort into each step to get the optimal results.

Therefore, this article will help you to combine your research and analysis with the creative skills to get the desired outcome. Below are the 5 steps which can help you in your logo development process.

Step 1. Brand Evaluation

The first step in designing a logo is understanding what the goal of a business is and the core values of the brand, as the more efficiently logo represents business the more effective it becomes. However, this step is also known as the client discovery phase. You should have good communication skills so that you can easily understand what your client is expecting from you. Sometimes the client is not able to express everything about their business in words which they are feeling, however, it is the designer’s ability to explore deeper as every bit of insight contributes to the logo designing.

Below is some question which can help you to know better about your client:

  • What products and services they sell?
  • What are the core beliefs and values of the brand?
  • What personality do they want to give to their brand?
  • Who is their target audience?
  • What is the unique selling point which makes them different from competitors?

Step 2. Industry Research

Now the second step is to analyze the industry, as no business works alone, no matter how much uniqueness they create in their business still, they have to face competition. However, this step is also known as industry discovery, in which you have to research that what kind of logos competitors have, analyze that which designs are good ones and which are not, and factors which make them look good and not good.

You can collect useful information about the market by examining:

  • What kind of techniques are used in the industry?
  • Is there any element which is commonly used by many companies like any particular colour or shape? Which you should ignore.
  • What techniques are not used till now? Which can help you to stand out.
  • What kind of customers mostly targeted by the industry?

Step 3. Sketching and Designing a Logo

Once you have done with your research part, now it’s time to utilize all the information to get the desired design. However, it’s always better to start with the sketching, no matter how great the idea you have, draw it on paper and take some time to sketch plenty of other ideas too. It is fast, cheap and easy, and you can make changes instantly, as well as it’s also a good brainstorming tool.

Finally, now the actual work starts when you start designing a custom logos on a software. Choose 3 of the best sketches which you have made and recreate them in software, while designing all the previous information which you have collected will help you out in choosing the right colour and the typography. However, make sure that your design meets all the parameters of your client, and convey the right message.

While designing, ask yourself these questions:

  • Is this the best-fit design for the business?
  • Does it resonate with their target customers?
  • Will this help your client to stand out from the competition?

Step 4. Feedback and Review

After all the above steps, it’s time to take feedback and review because it helps to find the flaws which you might not notice, the reason is when you work on the same project for a week and a month so you can’t see that, whereas the new eyes could see the things which are lacking.

However, show it to your clients, co-workers, and everyone which is possible. They might have critiques, but don’t take it seriously, everyone has their opinion, whereas, constructive opinion helps to improve your design.

Moreover, carefully observe the client feedback, because the main thing is interpreting the changes which are asked to do. You have to consider that what feedback is most valuable as your main goal is to make a design which represents a brand, therefore, analyze whether the feedback is helping the logo do that better, if not then give justification to your client for keeping your design choices.

Step 5. Deliver the Final Logo Design

Once you are done with all you’re designing, it’s time to deliver and present it to your client. Try to present the few and better concepts to choose from and also include the basic variations like in full colour, black and white and monochrome.

Hopefully, they like your design, but still, if there is anything or any issue then it needs to be resolve in the revision process. Moreover, confidently answer all the queries and justify your thinking behind the design.


There is no secret to an attractive and good logo design . However, following the process, carefully, understanding the client’s requirements, and putting your 100% would surely give a great outcome.

Originally published at on December 18, 2020.



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